Many small businesses don’t think they can afford television ads, but take it from us, TV ads can be more affordable than you might think. It really depends upon the TV market you plan on purchasing in. Larger markets will generally cost more money as where smaller markets will generally cost less. It’s knowing how to determine which channels are being watched by your customers compared to those that aren’t that can get difficult.

We help you navigate the world of TV commercials and programmatic display to get your brand in front of the right customer at the right time. Our experts are UrTeam Marketing have experience in not only selling commercial airtime but also buying it, which makes us the perfect media planner and media buyer for your business.

We know the right questions to ask to ensure that we are getting, not only the ideal age and gender demographics, but the right behavioral psychographics to ensure your commercials will get the best bang for the buck. A great commercial with poor placement is a missed opportunity. Let us handle the negotiations to maximize your commercial’s reach at the optimal frequency to keep your brand top-of-mind with your potential customers.

It’s important to also recognize that TV is getting a lower share of attention these days compared to other screens, which is why we believe in a screen-agnostic approach. While considering a TV buy, we also recommend considering an Over-The-Top (OTT) buy to put your TV commercial online in a variety of streaming services.

The final layer of a screen-agnostic media plan is programmatic display ads. Get your brand in front of potential customers as they browse their favorite websites. Our method to buying display ads is to buy based on audience data rather than individual websites, and to use the data in a way that eliminates anomalies, so you can be sure you’re reaching the right audience at the right time with the right message.

Media Planning & Media Buying Services