Search Engine Marketing (SEM), also called Pay Per Click (PPC), is complementary to SEO. While SEO can get you to the first organic listing, often, the search engine will serve ads above that. This makes the search engine world a pay-to-play game.
Proper management of a PPC account will allow your business to get in front of your customers at the time in which they have the greatest intent to purchase. Capture the demand of people searching for you and your industry on search engines to get ahead of your competition in the marketplace.
We recommend SEM be paired with SEO to ensure that your website is contributing as much to the quality score of your ads as possible. High quality scores can help reduce your cost per click while also helping improve the ad position.
We are experts in Google Ads (formerly called Google AdWords) and Microsoft Ads (formerly called Bing Ads). With these two platforms, you are serving ads primarily on Google search, Bing search, and Yahoo! search, potentially covering over 90% of the search traffic in the US. We don’t necessarily recommend being on both platforms, as that decision should be left to the data, with whichever platform garners the highest profits.
Google Ads is also home to display ads on the Google Display Network (GDN), YouTube video ads, and Google Shopping ads. All of these services, in addition to traditional search ads, can be included if you choose UrTeam Marketing Solutions to manage your PPC accounts.
PPC Services Available
Google Ads Search Engine Marketing
We can manage your PPC account in its entirety. We'll help you determine budget and goals to maximize your return on ad spend.
Microsoft Ads Search Engine Marketing
Just like with Google Ads, we can manage your PPC spend on this platform, as well. Microsoft Ads allows you to deliver search ads on Bing and Yahoo!
PPC Account Audits
Don't need fulltime management? We can perform a one-time audit on your PPC accounts to ensure you're taking the right steps in your Search Engine Marketing.
Google Display/Video
The key to a great display or video campaign is not in the creative, but in the audience selection. We'll optimize your account to serve ads to the right audience to mitigate wasted spend.
Google Shopping
Google Shopping allows e-commerce companies to get their inventory in front of searchers as they are researching products similar to what you offer.
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